Formula E chooses Rightster as online video partner
Formula E, the electronic racing series, has appointed Rightster as its online video partner.The move will see Rightster managing Formula E’s YouTube platform, with a focus on channel and rights...
View ArticleFormula E drives engagement with social video in Grabyo partnership
Formula E has revealed that social video embedded on Facebook and YouTube has caused an online engagement surge, following a partnership with video company Grabyo.The racing championship has been...
View ArticleSocial voting gets bigger role in upcoming Formula E season
Formula E let fans into the race in a big way last year with FanBoost - a voting mechanism that allowed fans to give their favorite drivers an extra boost during races.This year, starting at the...
View ArticleFormula E to run the first driverless car races
It was only a few years ago that driverless cars seemed beyond the realms of possibility and now it’s likely that people will be able to watch them race, with Formula E planning to have them compete at...
View ArticleDHL announces new sports sponsorship with CNN International
DHL has strengthened its positioning in sports advertising following a new sponsorship agreement with CNN International for its coverage of Formula E and HSBC World Rugby Sevens Series.The DHL campaign...
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